Eaton gears up to host Second Annual Eaton PMRA Challenge

BURLINGTON, ONTARIO (August 9, 2007) – When Eaton (electrical group Canada) hosts a customer loyalty and appreciation event, the global leader in electrical control, power distribution, industrial automation products, power quality products and services makes sure everyone invited goes home happy.

There will be 600 invited Eaton customers, distributors, and employees present to witness exciting Pro Modified drag racing action at the legendary Sanair drag strip August 18, as Eaton presents the Second Annual PMRA Challenge.

“Our distributor partners and customers were extremely pleased that Eaton, in co-operation with the PMRA, was able to bring Pro Mod racing back to this fabled race track. Hosting this event last year was a terrific way for us to reward those who remain loyal to the Eaton brand of products,” said Paul Tlustos, Marketing Communications Manager, Eaton (Canada). “It was an outstanding day of racing for our guests, and everyone was thrilled to watch these 200-mph plus doorslammers put on a terrific show. For pure entertainment value, the Eaton PMRA Challenge certainly lived up to its billing.”

Situated just outside of St-Pie, Quebec, the Sanair track is just south of Montreal. This year’s race will be the fourth on the 2007 PMRA Tour.

“Having the Eaton people involved with this event is a terrific boost for the PMRA,” stated Director of Operations Bruce F. Mehlenbacher. “Our goal is to present the best in Pro Modified drag racing action, and Eaton once again has stepped up to the plate in getting involved, and we are proud to be associated with them.”

Mehlenbacher also said that in the previous 12 PMRA events, each race has had a different winner, which makes for exciting racing. Presently Ike Maier of Tottenham, ON leads the points, with Matt Guenther of Livonia, NY, who won the recent Lancaster round, in second spot. Scott Wildgust of Stratford, ON is third, Bruce Boland of Hamilton, ON, is fourth, and Joe Lilienthal of Kenmore, NY, rounds out the top five.

Qualifying for the Second Annual Eaton PMRA Challenge presented by Eaton will begin Saturday afternoon with the eight quickest teams returning for the final eliminations under the lights on Saturday night at Sanair in St-Pie, Quebec on August 18.